Content Marketing

8 Original Content Creation Tips for LinkedIn

8 Original Content Creation Tips for LinkedIn

Original content creation is a key component of social brand building for both corporations and individuals. Developing a disciplined approach to the content creation process is imperative to ensure a consistent flow of relevant and relatable content for your audience.

Social Business: Creating a Culture of Content

Social Business: Creating a Culture of Content

Brands cannot truly succeed in social business through marketing and social media team activity alone. A brand's employees play the key role in establishing, amplifying, and nourishing the social identity of the organization. And to make things more challenging, the line between personal versus professional identity is becoming blurred as individual employees focus on activating their personal brands.

Content Marketing Versus Context Marketing

Content Marketing Versus Context Marketing

Creating, organizing and mapping content to your customers' needs requires a balance of science and art. Discovery, awareness and engagement is only achieved when content is compelling and reaches your intended audience along their digital journey.

Content Distribution to Non-Branded Channels - Transform or Perish

Content Distribution to Non-Branded Channels - Transform or Perish

Most major brands are finally getting their content publishing and distribution models aligned with demands from customers on their owned web and mobile channels. However, there is a critical need for atomic and reusable product marketing and advertising content across contexts like social, in-app and inter-device experiences.

4 Content 'Must Dos': #1 Visible Value to Create Competitive Advantage

4 Content 'Must Dos': #1 Visible Value to Create Competitive Advantage

I am undertaking a four piece blog series focused on the art-and-science of content. The components will include:

  1. Creating Content to Visualize Competitive Advantage
  2. Aligning Value with Customer Business Outcomes
  3. Mobilizing Content as a Discipline in the Organization
  4. Monitoring, Managing and Adjusting Based on Content Data & Results

Original Content Publishing is Personal Brand Building

Original Content Publishing is Personal Brand Building

A simple rule of thumb to consider when publishing original content and conducting personal branding activities is to ensure that your intent and actions align with the goals of your audience. Ask yourself, "Would I be satisfied if I was on the receiving end of this action?"

Storytelling: The Key to Content Marketing Success

Storytelling: The Key to Content Marketing Success

Storytelling to evoke emotion at moments of key impact is not a new phenomenon in marketing. Yet in social business, the approach and tactics employed by firms and marketing organizations are not achieving the expected results. 

Feeling Angst About Publishing on LinkedIn?

Feeling Angst About Publishing on LinkedIn?

Writing and publicizing personal perspective is easier for some folks than for others.

Much like a student sitting down to draft a paper, people often encounter writer's block. When asked to read their own work in front of others, people commonly feel stress and tension. Social media posts on LinkedIn bring back many of these familiar feelings. And in a number of recent conversations about creating original content, people have expressed that these uncomfortable feelings rear their ugly head yet again.

Content Marketing Versus Inbound Marketing

Content Marketing Versus Inbound Marketing

In my conversations about social business, there is often confusion about the terms content marketing and inbound marketing. Below are simple definitions of the terms, salient statistics and take aways.

Content Marketing: A 'Must Do'

Content Marketing: A 'Must Do'

Content marketing must be the centerpiece of an organizations efforts to reach its target audience in a trusted and authentic way during the buying process. Original content creation is no longer a nice to have. Gone are the days of cold calling, paid content and sponsorships to drive brand awareness, interest, engagement, purchase and loyalty.

Content Marketing is Mandatory

Content Marketing is Mandatory

Content marketing must be the centerpiece of an organizations efforts to reach its target audience in a trusted and authentic way during the buying process. Original content creation is no longer a nice to have. Gone are the days of cold calling, paid content and sponsorships to drive brand awareness, interest, engagement, purchase and loyalty. 

Social Media Marketing

Social Media Marketing

Marketers face a common set of challenges. The top four challenges (according to B2B Marketing Technology Community) are:

  • Generating high quality leads

  • Converting leads into customers

  • Creating meaningful content

  • Demonstrating return on investment

Blogging Statistics & Strategies

Blogging Statistics & Strategies

As a strategist at a social business advisory firm, I understand the importance of creating and sharing original blog content on a regular basis. Below are statistics and five ideas on generating new content.

Content Marketing Versus Inbound Marketing

Content Marketing Versus Inbound Marketing

In my conversations about social business, there is often confusion about the terms content marketing and inbound marketing. Below are simple definitions of the terms, salient statistics and take aways.

Social Media Marketing Versus Social Sales

Social Media Marketing Versus Social Sales

Social selling and social media marketing focus on authentically adding value to relationships and earning the right to engage in further communications and a rapport. Below are a couple of definitions to further understand the difference between social selling and social media marketing.