Socially Savvy Career & Technical Education (CTE) directors realize that it is no longer enough to simply teach students the technical skills needed to perform a job after graduation. Students must also learn how social media is used in the professional world and understand that social media actions impact their online identity and personal brand in both positive and negative ways.
The evolution of vocational education to career and technical education (CTE) is now complete in the United States. However, the rebranding of CTE by schools and school districts is just beginning.
The time has come to run CTE like a business, arguably like a start up within the enterprise of the school district and community.
Employing a social media curriculum in schools provides today’s CTE students with a professional differentiator. By learning social media communication best practices and digital citizenship norms now, students will be able to set themselves apart from their competition later, whether they are career or college bound.
Socially Savvy superintendents are effective in shaping the perception and communication surrounding their school district and community. Whether focused on internal audiences like staff, teachers and students or external audiences such as parents and the general public, the social superintendent is the most capable communicator of the school district's narrative.