Social Business & Personal Brand Building Program

Social executives are perceived as innovative and have a positive impact on their organization's information sharing and reputation.

Social executives put a face on and create a voice for the organization by delivering thought leadership, effective employee and customer communications, and impactful branding activities to enable the organization.

Social media professional development programs in corporate organizations achieve three key outcomes, namely:

  1. Teaching participants effective digital communication skills,

  2. Improving participant and organization online branding and networking, and

  3. Bolstering employee engagement.

Featured Corporate Clients & Case Studies

As part of the quarterly business unit review meeting, the InterSystems global marketing leadership team participated in a social business and personal branding workshop.

The goals achieved in the workshop included activation and optimization of LinkedIn profiles, garnering a common knowledge and skills standard and commencing the social business journey to amplify and enhance the corporate brand voice and digital identity.

InterSystems then continued its social business journey by trainings it sales leadership and personnel.

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Socially Savvy helped Cantina kick off its formal social business program by conducting a workshop with a cross-departmental team of executives and employees. Cantina continued its social business program by benchmarking the social maturity of the organization, monitoring and reporting on the firm's social and network activity, and training its team.

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Socially Savvy partnered with EQengineered's leadership team and employees to train to a common skills standard to enable the business through effective digital communications and influence business outcomes. 

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 Socially Savvy provided USGIF members with social business and personal branding professional development at the annual national symposium. The USGIF is the only organization dedicated to promoting the geospatial intelligence tradecraft and building a stronger community of interest across industry, academia, government, professional organizations and individual stakeholders.

The social business and personal brand building corporate training program includes a:

  1. Professional development in-person and/or online workshop(s)

  2. Participant workbook

  3. Online video course

Workshop Agenda (Sample)

8:30 - 8:40am Introductions (name, responsibilities, and goals)

8:40 - 8:45am Introduce Social Business & Personal Brand Building: The Social Moment

8:45 - 9:15am Train on LinkedIn Optimization Scorecard / LinkedIn Insights

9:15 - 9:45am Train on Twitter Optimization Scorecard / Twitter Insights

9:45 - 10:00am Break

10:00 - 10:20am Present Best Practices for Growing & Deepening Your Social Network

10:20 - 10:40am Become an Original Content Creator

10:40 - 11:00am Develop Audience, Authority, Reputation & Influence

11:00 - 11:20am Educate on Daily Social Business To Do List

11:20 - 11:30am Summarize Workshop (what we learned, discovered and next steps)

11:30 - UTC Closing Thoughts – Take aways and open q’s

If interested in conducting a demo and learning more about the social business and personal brand building program, please contact Mark Hewitt at, or by phone at 617.448.4255.